Arthur’s Work

An Example AXS Page

I managed a large team of writers to create over 1000 content pages for AXS at a fast pace. The linked page is but one example. We developed highly effective SEO content to drive traffic to the client’s ticket sale pages. We promoted musical artists, stage performers, sports teams, venues, festivals, and cities.

AXS

An Example Article from JAL’s Guide to Japan

During my role as Managing Editor for Japan Airlines’ (JAL) Guide to Japan, I have edited hundreds of articles, email newsletters, and advertisements. This article is one example. I have led a team of writers to develop content for English speakers, using SEO to reach readers worldwide, highlighting the wonders of Japan and enticing them to travel to and throughout the nation via Japan Airlines. I’ve communicated directly with the Japanese content team and worked with them to ideate topics and form a coherent and effective content strategy.

JAL Guide to Japan

An Example Article at PNC Bank

As a Managing Editor for PNC Bank, I have edited hundreds of articles for PNC Bank’s Insights Blog and dozens of whitepapers over the years. This is one recent example of an article I have edited. I have managed a team of writers creating content across multiple verticals for this client, including Personal Banking, Small Business Banking, and Corporate & Institutional Banking.

PNC Bank Insights Blog

The Best Walking Shoes for Men

I was a writer, product tester, editor, photographer, and videographer for this series of product reviews and articles.

OutdoorGearLab

How to Pitch Employee Meal Solutions to Management

A research-backed guide I put together on how to pitch an idea to upper management.

ezCater

COROS APEX 2 GPS Watch Review

This is a technical test and review of a fitness watch. I was writer, editor, and photographer. 

Backpackers.com

Exped Terra 15 Review

I tested this sleeping bag out in the wilderness, reviewed it, recorded photos and videos, and compared it against competitor products.

OutdoorGearLab

The Best Keurig Coffee Maker

As writer, product tester, editor, photographer, and videographer for this series of product reviews and articles, I tested multiple products and put together over 10 articles. This included individual product reviews, best-of articles, buying advice, and more.

OutdoorGearLab

Oregon Coast Trail Thru-Hiking Guide

I wrote this detailed hiking guide for a multi-week hiking expedition based on a combination of research and real-life experiences.

Backpackers.com